What Is Cooling Denim?
Cooling denim is like traditional cotton denim but made with additional special fibers (in a lighter-weight fabric) that help to wick away moisture. This provides a cooler, more regulated, comfortable feel the whole time you wear them.
Traditional denim hasn't evolved much due to its timeless perfection, so we kept everything you already love about our premium stretch denim jeans (durability, versatility, and authentic styling) and updated them with this cooling technology to be more comfortable, breathable, and lightweight than ever before.
Our Cooling Denim delivers:
- Superior Breathability: Advanced fabric technology allows air to circulate freely, preventing the heat trap common in traditional denim
- Temperature Regulation: Innovative fiber construction helps maintain optimal comfort whether you're hitting the town or enjoying outdoor activities
- Classic Denim Appeal: All the style of traditional jeans without the weight, perfect for warm-weather wear
- Lasting Durability: The same toughness you expect from premium denim, engineered for enhanced comfort
How to Care for Your Cooling Denim
To maintain the innovative cooling properties of your Flag & Anthem denim, follow these simple care instructions:
- Avoid washing with silicone softeners, as they can inhibit the fabric's wicking capabilities
- Wash in cold water to preserve the cooling technology
- Air dry when possible to maintain fabric integrity (most dryers have an “air dry” or “no heat” setting, but if yours doesn’t, a delicate or low heat cycle works too)
The Future of Denim is Here
As demand for denim-that-does-more continues to rise, our Cooling Denim represents the perfect mix of timeless style and modern technology, ensuring you stay comfortable while looking great during all your warm-weather adventures.
